To celebrate the new season of 'Jhalak Dikhhla Jaa', the Indian version of one of BBC's most popular brands 'Dancing with the Stars', BBC Worldwide and Colors have partnered with the games developer Exient to create 'Jhalak Dikhhla Jaa: The Official Game', for mobile platforms in India.
India is the first country which will have access to the app. It will be launched in other countries only in September 2016.
Commenting on the launch of the game, Raj Nayak, CEO, Colors, says, "Colors and BBC Worldwide have together come up with a special something for the ardent fans of 'Jhalak Dikhhla Jaa'. It is an incredible way to indulge in dance beyond just watching the show. It's already the Number One app on the IOS platform, and we are thrilled that people are hooked to it. It's a fun app which will allow players to participate in the show virtually, dress up to hit the stage, get scores from the judges, and chase the Glitterball Trophy."
'Jhalak Dikhhla Jaa: The Official Game' allows fans to play as celebrities, who inhabit the glamorous world of the show. The app, which combines Match-3 gameplay with popular elements of the show, will give fans a chance to win the coveted in-game Glitterball Trophy.
BBC's 'Dancing with the Stars' has been licensed to 52 countries, and a version of the show has been seen in over 75 countries, with over 300 series aired around the world to date. The brand has also extended into live events, gaming and digital properties.
Myleeta Aga, senior vice-president and GM of BBC Worldwide, India, says, "We've been producing 'Jhalak Dikhhla Jaa' for nine seasons now, and have seen it grow from strength-to-strength each season. We are pleased that India's passionate fans will be the first in the world to have access to the exciting and entertaining 'Jhalak Dikhhla Jaa' mobile game."
Says Dave Hawkins, CEO, Exient, "We're excited and honoured to be a part of the massive success story that is 'Jhalak Dikhhla Jaa' and our partnership with BBC Worldwide has resulted in a game that will break new boundaries,".
The game is now available on both iOS and Android devices and can be downloaded free from the App Store and Google Play store.
Exient is the developer for mobile games such as Angry Birds: Transformers, Angry Birds: Go!, and Bake Escape. Headquartered in Oxford, the company has studios in Leamington Spa and Malta. With 15 years of experience, Exient develops both original and contract titles for publication on consoles, hand-held devices, and mobile platforms.