Social Kinnect, a Mumbai-based full service digital media agency, has won the social media duties for UpGrad, a premier edutech company.
The agency's understanding of the brand's requirements and its target audience helped the agency win the mandate, which includes managing all social media duties and creative campaigns for the brand. Towards the same, the agency will launch a never seen before kind of new and innovative intellectual property in India.
Commenting on the account win, Rohan Mehta, chief executive officer (CEO), Social Kinnect, says, "We are excited to work on UpGrad as we see a lot of synergy between the organisations. There is a need to educate 'young India' on digital and related subjects and we are in sync with the approach UpGrad is taking."
"The approach of involving industry professionals and thought leaders will help in making the learning process a faster one. This makes UpGrad an integral part of India's rapidly evolving entrepreneurial culture, and hence it makes us happy to be part of this futuristic vision of a better India," he adds.
UpGrad is an online higher education platform providing rigorous industry relevant programmes designed and delivered in collaboration with world-class faculty and industry.
Anshul Khandelwal, head, marketing, UpGrad says, "We are excited to work with Social Kinnect and hope to build a dominant social presence for UpGrad. We aim to reach out to professionals across industries in order to help them achieve their full potential through continuous learning. Social media is the biggest influencer today in lives of these professionals and we want to maximise our efforts on these platforms to provide value to our audiences."