Nestle India's Superbabies asks everyone to #HelpMomsBreastfeed

Breastfeeding is one of the earliest and crucial responsibilities a mother has to undertake. It provides the newborn all the necessary nutrients needed for a healthy growth and also builds immunity. And a mother has to feed her child as and when needed. But this doesn't always go the way it should. The other responsibilities a mother has to fulfill makes her stressed and also affects her health, thereby increasing the time interval between breastfeeding.

To support mothers in breastfeeding their child, Nestle India launched a new digital campaign titled Superbabies on the occasion of the World Breastfeeding Week. Featuring animated babies wearing capes and singing, the video calls out to everyone to do their bit and #HelpMomsBreastfeed.

Like fathers can help get the child put to sleep, change the diapers, and let the mothers take proper amount of rest. Similarly, others also can take the load off the mothers' shoulders and contribute their share in making breastfeeding easy for them. Addressing the need to support the mothers in every way possible, the video also highlights the fact the mother health is directly related to her breastfeeding capabilities. Hence, the mothers need a stress free routine and proper rest.

Brilliantly crafted the video shares the message of helping mothers during the phase of breastfeeding in a fun and informative way. As the Superbabies sing that it takes everyone to make a Superbaby!