iProspect India, the digital performance agency from the Dentsu Aegis Network stable, has announced the appointment of Divya Ajitkumar as associate vice-president - client servicing. In her new role, Ajitkumar, who brings with her a decade-long industry experience in the field, will work for augmentation of the agency's growth plans with respect to the Indian market. She was previously digital manager, Europe, the Middle-East, and Africa (EMEA), at Starcom Mediavest Group, London.
Commenting on the development, Vivek Bhargava, chief executive officer (CEO), iProspect India, says, "We gladly welcome (Divya) Ajitkumar to the iProspect team, especially since we aim to accelerate the company's growth. We are positive that Ajitkumar's unique experience and global exposure will help us explore new digital marketing avenues in an efficient manner, benefitting the brand and the company alike. We look forward to expand our business revenues and bag more awards in the coming year."
Commenting on her appointment, Ajitkumar says, "I'm thrilled to be a part of the energetic iProspect team, one of the leading digital performance agencies in the country today. Client servicing, as a profile, is extremely close to my heart and I believe my experience will help contribute to the company's efforts. I'm positive there's a lot of great work coming up. The Indian market is not an easy one, but I'm up for the challenge and keen to embrace everything it has to offer!"
She started her career in digital media in New York and has worked across different geographies such as the US and Europe, and verticals throughout her career. Her forte lies in campaign management, activation, consulting, and strategy. She brings with her an in-depth knowledge in strategising and pitching.
Prior to this, Ajitkumar has worked on brands such as Samsung, Coca-Cola, Walmart, Europcar, Flybe, Aer Lingus, Avon, Honda, CineWorld, and RIM.
iProspect India, a digital performance agency with its offices in India across Mumbai, Delhi, Bengaluru and Chennai, is a part of Dentsu Aegis Network. The agency's services cover performance marketing including paid and natural search, performance display, content generation, analytics, social media management, and structured data and feeds. Its clientele includes brands such as Cleartrip, HDFC Bank, ICICI Lombard, Axis Bank, YES BANK, AEGON Life, Remit2India, and Mahindra & Mahindra.First Published : August 30, 2016