Tata tops Interbrand's 2016 Best Indian Brands Report for fourth consecutive year

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | September 01, 2016
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Britannia, IndusInd Bank, Kingfisher, Yes Bank, NTPC, Union Bank, Canara Bank, Ashok Leyland, JSW, and Jindal Steel and Power are the new entrants this year.

The global brand consultancy firm Interbrand has released its 2016 Best Indian Brands Report, which lists the 'Top 40 brands in India'. This is the fourth edition of the report, which has been identifying the most valuable Indian brands since 2013. This year's ranking was unveiled at an exclusive event organised in Mumbai.

As per the report, Tata has retained its number one position for the fourth consecutive year. Airtel, Reliance Industries, HDFC Bank, and LIC have bagged the second, third, fourth, and fifth spots, respectively. HDFC has risen from the sixth position in 2014, to the fourth position this year, having replaced The State Bank of India (SBI) in the Top Five list with a 15 per cent increase in brand value due to its focus on new solutions and digital pervasiveness.Click here to view the table.

Jez Frampton

Jez Frampton, global chief executive officer, Interbrand, shares, "The world, today, waits as India brims with potential, and I am confident that India is nurturing some truly world-class brands that are set to make their mark on the global stage. We are addressing and celebrating this ambition in Best Indian Brands 2016 by focussing on how to grow Indian brands global. Indian businesses have some very unique challenges to scale to make it big on the global stage."

Meanwhile, Reliance Industries and Airtel have swapped the number two and three spots vis-è-vis last year, with a 3 per cent and 8 per cent growth in revenue, respectively.

Gonzalo Brujo

Celebrating the launch of the report, Gonzalo Brujò, chief executive officer (CEO) - Europe, the Middle-East and Africa (EMEA), and Latin America (LATAM), Interbrand, says, "Indian brands must accelerate their growth to compete globally. Businesses have grown from industries to conglomerates, which are now going global by transcending domains, reinventing around purpose, and waking up to strategic corporate citizenship. This shift is marked by industry-driven brands transforming to fast-moving consumer-centric brands, customer-centric innovations, and digital pervasiveness. Historically, diversified and finance sectors have dominated the Indian market. Technology, telecom, and auto are the emerging growth sectors. Healthcare, e-commerce, fashion, luxury, and sports are the next big opportunities."

Maruti Suzuki has made it to the Top Entrants category this year with a marked 16 per cent increase in brand value on the back of its foray into newer segments and led by an effort to move up the value chain. The other brands which witnessed a surge in brand value include Mahindra (14 per cent), Idea (12 per cent), Infosys (12 per cent), and Dabur (12 per cent).

Britannia, IndusInd Bank, Kingfisher, Yes Bank, NTPC, Union Bank, Canara Bank, Ashok Leyland, JSW, and Jindal Steel and Power are the new entrants in this year's report.

Ashish Mishra

Ashish Mishra, managing director, Interbrand India, adds, "Indian businesses and brands need to be global front-runners in designing lives and creating better experiences at the speed of life, for which they must reinterpret themselves in the context of a global role and purpose. Today, it's all about people - B2H (Business to Human) as against B2B or B2C. Today, people are more interested in what we make happen rather than what we make. Thus aligning themselves to a purpose creates an inspiring brand-led culture on the inside, which in turn, anchors the multiple micro-experiences for the customer on the outside. This is really the way Indian brands can lead and grow their businesses global."

The report also goes on to mention diversified businesses and financial services as being the two most significant sectors in this year's league table. While diversified businesses make up 37 per cent of the total brand value of this year's Best Indian Brands table, financial services forms 27 per cent of the total brand value. Telecom, auto, and technology are the other contributors to the brand value, accounting for 9 per cent, 7.5 per cent, and 7 per cent, respectively.

Interbrand's brand valuation methodology is considered the most comprehensive and covers key areas of financial analysis such as Role of Brand Index and Brand Strength scores. Interbrand was the first to introduce the brand valuation concept. Beyond resulting in a numeric value, Interbrand's assessment includes an appreciation of where and how brand and business value can be cultivated.
Read the full report here :

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