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When Sudhanshu Vats, Raj Nayak and Shereen Bhan went out of job on Teachers Day...
To commemorate the day, The Akanksha Foundation, an NGO, as well as brands such as The Viral Fever, Paper Boat, Rajnigandha Silver Pearls, and Google paid tribute to teachers in their own special way.
It is often said that teaching is a profession that makes all other professions possible. While a vocation so noble does not need a designated day to be celebrated, people observe Teachers Day to express their gratitude towards those who taught them life's important lessons. In India, Teachers Day was celebrated yesterday, September 5, and brands, at their creative best, latched on to the party.
The Akanksha Foundation, an NGO based in Mumbai and Pune, came up with an innovative campaign titled 'Job Switch' that involved well-known names from various professions, some from the media fraternity as well. The aim was to encourage professionals to take the time out from their busy schedules and volunteer to teach students at the Foundation, even if for a short while.
The Foundation, which currently reaches out to over 6,500 children, has three centres and 21 schools in Mumbai and Pune. It is a non-profit organisation, which provides high-quality education to children who hail from low-income communities. The NGO initiates school reforms through 'The School Project' and provides supplemental education through the Akanksha centres.
To mark the occasion, several other brands such as The Viral Fever (TVF), Paper Boat, Rajnigandha Silver Pearls, and Castrol Power1 also paid tribute to teachers in their own signature styles.
Castrol Biking, a community for biking enthusiasts, also wished its followers on Twitter with an amusing digital creative. And, the list will be incomplete without a mention of the omnipresent and a most popular teacher in modern times -- Google. The internet giant celebrated teachers around the world with a special Teachers' Day #GoogleDoodle.