Media industry veteran Rajnath Kamath has been appointed as chief growth officer at SilverPush, a digital cross-screen advertising company. At SilverPush, Kamath will help the agency scale up its business growth, says the company in a press release.
Commenting on his new role, Kamath says, "Brands have been looking forward to solutions through which they can plan offline and online together, and not in silos. I am truly impressed with the product vision of the company, and I am confident of adding immense business value to a company's operations through the introduction of innovative business strategies to enhance revenue generation and market share expansion."
Commenting on the need for television and digital advertising to come together, Hitesh Chawla, CEO, SilverPush remarks, "Almost one-third of users are using more than one screen at the same time, which means that there is a lot of convergence happening across screens. We are delighted to have Rajnath to guide us with his immense experience across the whole gamut of media world from print to TV to digital."
Founded in 2012, SilverPush provides cross screen marketing solutions for brands to leverage and grow their business through consumer insights by understanding and connecting with their customers. SilverPush also helps brands track their marketing ROI in real time and grow their business through multiple products like Prism, Parallels and Audience Network. SilverPush is backed by some of the top investors like IDG Ventures, 500 Startups and M&S Partners Japan.