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Rajnath Kamath joins SilverPush as chief growth officer

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 08, 2016
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A media industry veteran, Kamath will help the agency in scaling its business growth.

Media industry veteran Rajnath Kamath has been appointed as chief growth officer at SilverPush, a digital cross-screen advertising company. At SilverPush, Kamath will help the agency scale up its business growth, says the company in a press release.

Commenting on his new role, Kamath says, "Brands have been looking forward to solutions through which they can plan offline and online together, and not in silos. I am truly impressed with the product vision of the company, and I am confident of adding immense business value to a company's operations through the introduction of innovative business strategies to enhance revenue generation and market share expansion."

Rajnath Kamath

Hitesh Chawla

Kamath brings with him an experience of four decades in the media industry across the evolution and consolidation of print, television and, also digital. Kamath has had his successes - he started the Star TV business in South India and built its revenue to $40 million from scratch. He also helped launch CNN-IBN and consolidated CNBC TV18 and scaled it to $15 million in revenues within a year. He also helped build NDTV's ad business when NDTV became a broadcaster and for the last six years, he has worked in digital media with Network 18 and NDTV Convergence.

Commenting on the need for television and digital advertising to come together, Hitesh Chawla, CEO, SilverPush remarks, "Almost one-third of users are using more than one screen at the same time, which means that there is a lot of convergence happening across screens. We are delighted to have Rajnath to guide us with his immense experience across the whole gamut of media world from print to TV to digital."

Founded in 2012, SilverPush provides cross screen marketing solutions for brands to leverage and grow their business through consumer insights by understanding and connecting with their customers. SilverPush also helps brands track their marketing ROI in real time and grow their business through multiple products like Prism, Parallels and Audience Network. SilverPush is backed by some of the top investors like IDG Ventures, 500 Startups and M&S Partners Japan.

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