JSW Group assigns digital duties to RepIndia

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 16, 2016
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The mandate includes managing the Facebook, Twitter and LinkedIn accounts for the brand.

RepIndia, a 360-degree creative and digital agency, has won the digital mandate of the JSW Group.

The mandate includes managing the Facebook, Twitter and LinkedIn accounts for the brand. In addition to this, the agency will also work towards developing a strategic communications framework and augment the brand's presence on digital via different social media channels. It will also manage the digital presence of JSW Steel, JSW Foundation, and JSW Sports.

Ayesha Chenoy

Commenting on the win, Ayesha Chenoy, chief executive officer (CEO) and co-founder, RepIndia, says, "We are pleased to work with JSW and feel honoured that it chose us to execute its vision."

Ishaan Ahuja

Ishaan Ahuja, managing director and co-founder, RepIndia, adds, "The JSW mandate is a further testament to our capabilities, not just in digital communications, but in corporate communications as well. The JSW Group team is hugely experienced and we look forward to partner it on this journey."

Commenting on the association, a JSW spokesperson shares, "Our partnership with RepIndia for the digital mandate is a strategic one, since we wanted to have an integrated and synergistic approach on digital."

The JSW Group, which is a part of the O P Jindal Group, claims to be an $11 billion conglomerate with businesses spread across verticals such as steel, energy, infrastructure, and cement.

RepIndia, a 360-degree creative and digital agency led by Ayesha Chenoy and Ishaan Ahuja, has offices in New Delhi and Mumbai. It handles the digital accounts for brands such as the Reliance Group, Select CityWalk, DLF Emporio, Sephora, Pizza Express, The Children's Place, Forest Essentials, Tarun Tahiliani, and Videocon.

The agency's services include branding and identity development, graphic design, print services, social media marketing, user engagement strategies, social applications, corporate communications, search engine optimisation, search engine marketing, lead generation, digital media buying, customer review management, online reputation management, and website design, development and maintenance.

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