L'Oreal Professionnel assigns digital mandate to Social Kinnect

Social Kinnect, a Mumbai-based 360-digital media agency, has won the digital mandate for L'Oreal Professionnel India. The account was won following a multi-agency pitch.

The agency will handle the brand's digital content across all platforms along with creative campaigns and a major chunk of video conceptualisation and production for the brand.

L'Oreal Professionnel called upon multiple agencies to pitch for Pro Fiber, its new range of products, and its new hair colour Mocha Mania. According to a press release by the agency, the products, to be launched in India, needed unique strategies that cater to a unique target audience.

Commenting on the win, Chandni Shah, chief operating officer (COO), Social Kinnect, says, "Fashion and beauty have been our forte, and this was right up our ally. A brand that thrives on technology and takes inspiration from it will give us an amazing opportunity to explore some new and innovative strategies. L'Oreal Professionnel is a rare find where the primary mode of communication for the brand is led with digital."

L'Oréal Professionnel claims to be the number one choice and source of inspiration for hairdressers around the world. It combines highly effective products with exclusive services in colouring, texture, hair care, and styling.

Social Kinnect is a Mumbai-based full-service digital marketing agency founded in 2011, which provides result-driven digital marketing services to top brands such as Zee TV, Indiabulls Home Loans, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, Star Gold, IDBI Federal, Times Pro, Durian, and Borosil. Its range of digital services includes social media marketing (SMM), media buying/planning strategy, digital video conceptualisation and production, and websites and application development.