Langoor, a digital agency, has announced new additions to its leadership team. Vignesh Iyer joins the agency as executive creative director. He joins Langoor from Push Integrated Communications where he worked as creative director.
In another appointment, Ramprasad Srinivasan comes on board as senior vice-president for the agency's India operations. He was previously senior delivery manager at Wipro Technologies.
Commenting on the appointments, Kishore Karumbaiah, chief creative officer and partner, Langoor, says, "(Vignesh) Iyer and (Ramprasad) Srinivasan bring in strength in experience to our business. Their insights and individual sets of expertise will add value during our growth. We are excited to have them in the business and take over some of our key business functions."
Commenting on his new role, Iyer says, "Working with (Kishore) Karumbaiah, one of the best creative minds in the industry, is an opportunity that should excite anyone in the advertising business. Unlike any other agency, Langoor speaks the language of solving business problems with an arsenal that includes creative services, design thinking, performance marketing, and technology solutions. Being an engineer and an ad man, the Langoor philosophy of being a creative technologist really resonates with me. I look forward to work with a young and dynamic team and help brands connect with their audiences in ways that are exciting, relevant, and human."
Speaking about his appointment, Srinivasan says, "Joining Langoor was a likely choice as I personally wanted to get out of the typical technology service organisations, in order to challenge my skills and explore my abilities in adapting to the new domain of digital marketing. Langoor has grown exponentially in the last few years with leaders successfully managing to shape brands uniquely and position Langoor in a way to make it a well-sought after digital agency across the Asia-Pacific. This truly helped me make the decision to join the team. My primary focus at Langoor would be to improve service delivery, drive technology transformation, and customer success management."
Iyer has worked in both offline as well as digital advertising with agencies such as Saatchi & Saatchi Focus Network and Push Integrated Communications for over 10 years. His experience includes branding, strategy, content, and campaigns for B2C and B2B clients including Mead Johnson, Kalyan Jewellers, The Leela Palace, Siemens, Bosch, Microsoft, and Infosys.
Srinivasan brings with him 16 years of expertise in consulting services, having spent more than six years of his career in USA where he was responsible for driving sales and delivery lead growth.
Langoor is a digital agency of creative technologists. The company holds the three brands of Langoor Digital, Pensaar, and AlterNet, with offices across Sydney, Melbourne, Hong Kong, Singapore, Dubai, Bengaluru, and Ahmedabad. Its services include data-driven strategy, visual design, content excellence, and campaigns with real impact and effective relevance in the marketing world.