The Broadcast Audience Research Council (BARC) India has announced the appointment of Jamie Kenney as business head - digital. The move is part of BARC India's plan to launch digital audience measurement in the country.
An International Business Management graduate from the University of South Florida, Kenney has a distinguished career in digital measurement product rollouts from 18 countries (which include New Zealand, Japan, China, India, and Singapore) across Asia, EU, and Latin and South America.
In his last assignment with Nielsen in the US, he was responsible for strategic digital initiatives, new digital products and expansion, global digital rollouts, and training technical client-facing teams to support the rollouts on the ground in 10 countries around the world. Kenney is an expert in the area of Digital Audience Measurement system and has diverse experience in multicultural markets.
Welcoming Kenney to the BARC India family, Partho Dasgupta, chief executive officer, BARC India, says in a press release, "After establishing the TV viewership measurement system in the country, we are now moving towards digital audience measurement. The aim is to measure all forms of online video including ads and content, which will finally culminate in cross media measurement."
Dasgupta further adds, "This is an evolving area worldwide with very few countries having a total solution that we are seeking. Kenney will help take BARC India's digital plans forward."
Speaking on his appointment, Kenney, who will be based in BARC India's Mumbai office, says, "While the journey of digital measurement for BARC India is a long and challenging one, in my short time here, I have seen the importance and need for it. Once we launch digital measurement, we will have delivered a cross platform solution that every major market that I have been to craves for."