Havas Media Group India has appointed Nitin Karkara as head of digital. In his new role, Karkara will promote and drive growth for the 360-degree digital offering of Havas Media in India for existing and new clients.
Elaborating on the agency's core strengths, Nayyar says, "Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100 per cent accountability and ideas that flourish without boundaries. Havas Media has the team, the capabilities, and is well positioned to be a data-driven partner to Indian brands across sectors driving their overall marketing and goal strategy."
Mohit Joshi, managing director, Havas Media Group India, shares, "Our digital at the core and 'Meaningful Connections Planning' philosophy have always impressed clients. Karkara will only add more value and strengthen our philosophy by nailing clients' challenges in the context of digital and mobile marketing."
Commenting on his new role, Karkara says, "Havas Media Group is one of the pioneers in bringing its integrated media and creative offerings with specialised proprietary global tools for developing strategy, planning, media buying, analytics, and reporting. This is a huge opportunity for me to demonstrate these proven global specialised tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories."
Karkara was previously, general manager and head of HHP Division at Cheil Worldwide and prior to that, he worked as digital marketing lead - India and South West Asia, The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Wunderman, IBM, ITC Hotels, Manipal Education, and ISHIR Digital.