Nitin Karkara joins Havas Media Group India as head of digital

By afaqs! news bureau , afaqs!, New Delhi | In Digital | September 29, 2016
Previously, he was the general manager and head of digital, hand held phones (HHP) Division, Cheil Worldwide.

Havas Media Group India has appointed Nitin Karkara as head of digital. In his new role, Karkara will promote and drive growth for the 360-degree digital offering of Havas Media in India for existing and new clients.

Nitin Karkara

Anita Nayyar

Mohit Joshi

Speaking about the new addition to the team, Anita Nayyar, chief executive officer, (CEO), Havas Media Group India and South Asia, says, "(Nitin) Karkara is an accomplished and seasoned professional. He has the rare mix of leading from the front, both from the client and agency side. We've had tremendous organic digital expansion. Although, digital-cum-mobile has been a core part of every new business win, Havas Media today is a firmly established, fully-integrated media company providing both online and offline solutions."

Elaborating on the agency's core strengths, Nayyar says, "Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100 per cent accountability and ideas that flourish without boundaries. Havas Media has the team, the capabilities, and is well positioned to be a data-driven partner to Indian brands across sectors driving their overall marketing and goal strategy."

Mohit Joshi, managing director, Havas Media Group India, shares, "Our digital at the core and 'Meaningful Connections Planning' philosophy have always impressed clients. Karkara will only add more value and strengthen our philosophy by nailing clients' challenges in the context of digital and mobile marketing."

Commenting on his new role, Karkara says, "Havas Media Group is one of the pioneers in bringing its integrated media and creative offerings with specialised proprietary global tools for developing strategy, planning, media buying, analytics, and reporting. This is a huge opportunity for me to demonstrate these proven global specialised tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories."

Karkara was previously, general manager and head of HHP Division at Cheil Worldwide and prior to that, he worked as digital marketing lead - India and South West Asia, The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Wunderman, IBM, ITC Hotels, Manipal Education, and ISHIR Digital.

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