JWT bags creative mandate for Gowardhan Ghee and Go Cheese

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | September 30, 2016
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The agency will handle all mainline advertising and services, as well as the packaging design duties for the brands.

The dairy company Parag Milk Foods has awarded the creative mandate for its brands Gowardhan Ghee and Go Cheese to J Walter Thompson India following a multi-agency pitch. The account will be handled by the agency's Mumbai office, which will handle all mainline advertising and services for the brands. In addition to this, JWT Design has also bagged the packaging design duties for Gowardhan Ghee and Go Cheese.


Parag Milk Foods, founded in 1992, has a presence in over 15 product categories in the dairy foods market. Mahesh Israni, chief marketing officer of the company, says, "JWT works with a Think Global, Act Local, mindset, with a deep-rooted understanding of the Indian market. The agency has in-depth knowledge and understanding of consumer behaviour that will help as a catalyst not only in creating effective advertising, but the entire holistic communications campaign around both brands. The categories will get the desired impetus with fresh perspective and new thinking."

Mahesh Israni

Akshali Shah

Speaking about the new partnership, Akshali Shah, vice-president, strategy - sales and marketing, Parag Milk Foods, says, "With the kind of pitch that JWT made and the strategic roadmap it presented, I am confident this partnership will help create path-breaking impactful communication, and help us expand to next horizon categories in the consumer space of dairy business."

Samarth Shrivastava, vice-president and executive business director, J Walter Thompson, Mumbai, adds, "Gowardhan and Go are well established brands with a rich heritage in the Indian market. Our ambition will be to ensure that both brands become market leaders in their respective categories and continue to leverage the strong values of trust and purity that come with Parag. We look forward to partner them and create unique ideas and communication that is relevant to the category and is thus more impactful."

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