Is that AIB's Tanmay Bhatt in a Netflix India promo?

By Shweta Mulki , afaqs!, Mumbai | In Digital
Last updated : October 03, 2016
The new digital promo for Netflix, created by The Glitch, captures the popularity of Narcos and features Tanmay Bhatt, co-founder of All India Bakchod (AIB) and ad agency Vigyapanti.

The popular American crime series Narcos that released exclusively on the streaming service Netflix last year, has became one of the biggest hits that the service has had till date. The series that focusses on the Columbian drug lord Pablo Escobar and the DEA agents who worked to bring him down, now boasts a huge number of fans, globally.

Still from Netflix promo featuring Tanmay


The highly anticipated second season of the show arrived last week. In order to promote it among its Indian subcribers, Netflix India has roped in stand-up comic Tanmay Bhatt for a digital promo film titled 'Hooked feat. Tanmay Bhatt'.

The video created by The Glitch and featuring Bhatt as Ronny, a pizza delivery guy, shows how viewers are hooked to Narcos.

In the film, Bhatt is the 'most tipped pizza delivery boy' in India. But, one day to his dismay, when he delivers pizza to the 'Kothari house', he is ignored (and sent away without a tip). The film then shows that the customer was watching Narcos and was too engrossed in it to care about tipping. After figuring out the reason, Bhatt gets into a Pablo Escobar mode, moustache et al, the next time he delivers a pizza to this particular customer. He flaunts his own version of Spanish replete with famous Narcos phrases like 'plata o plomo'. Pleased, the customer invites him in, and shares the pizza with Bhatt.

First Published : October 03, 2016
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