Spuul, the digital video-on-demand (VOD) platform for Indian movies has expanded its Punjabi content library with a collection of over a 100 movies. Keeping in line with its strategy to grow and expand its existing library on regional movies this year, Spuul has added movies from Punjabi content producers and distributors such as Lokdhun, Unisys, Daddy Mohan Records, Speed Records, Kumar Films, and Yellow Music. With these tie-ups, Spuul will become the VOD player with the largest library of Punjabi titles.
The exclusive premiere of the upcoming movie 'Atishbaazi Ishq' will be one of the first few titles Spuul will showcase, within a week of its theatrical release, early next month. This will be followed by its exclusive showcase of Jimmy 'Vaisakhi List' for the first two months of the movie's digital release earlier. The other popular titles in the Spuul catalogue are Jatt & Juliet 1 and 2 and the animated blockbuster Chaar Sahibzaade.
The movies will be available across platforms like web, mobile (iOS, Android), Smart TV, Airplay on iOS, Fire on Amazon, and Chromecast on Android.
In addition to a large selection of free movies, Spuul offers a Premium subscription option in monthly, annual, and multiple smaller packages, along with pay-per-view movies as well.
Speaking on this development, Rajiv Vaidya, chief executive officer, Spuul India, says, "We enjoy the patronage of a large number of Punjabi users across the globe. Adding Punjabi language content to our already vast Hindi catalogue is a natural progression. Considering the huge improvement in the quality of Punjabi films being produced today, they are appealing to a much wider audience". The platform, reportedly, has 18 million viewers across India, Pakistan, Canada, Australia and New Zealand, the UK, the US and the Middle-East.