Langoor makes new appointments in leadership roles

The agency has appointed Saurabh Das as senior vice-president and Annkur Pandey as vice-president, digital marketing.

Langoor, a digital agency, has appointed Saurabh Das as senior vice-president (SVP) and Annkur Pandey as vice-president (VP), digital marketing.

Langoor makes new appointments in leadership roles

Das comes with an experience of 18 years in the field of marketing communications and business operations. Das, who has spent a major part of the last decade in marketing communications, has worked at large enterprises such as E4E Business Solutions (now Concentrix, a global BPM player), Saatchi & Saatchi Focus, and Push Communications. From the agency side, he has been at the helm of MarComm delivery for a range of large tech companies.

Pandey comes with an experience of over 14 years and has been mostly associated with the digital dimensions of marketing. His industry experience spans across verticals such as financial services, real-estate, technology, media and entertainment, and non-governmental organisations (NGO). Befitting his passion in the domain, he has been conferred with various accolades, which includes being listed as one of the Top 50 Digital Marketing Professionals in 2013 by the CMO Asia Council.

Talking about the new additions, Venugopal Ganganna, CEO, Langoor, says, "Keeping in line with our growth in the last couple of years, we need to keep building our leadership team. (Saurabh) Das and (Annkur) Pandey come with an extensive background and understanding in marketing. We are optimistic about what they will bring to Langoor."

Commenting on his appointment, Das says that creative technology is not just a mantra at Langoor. "It is a genuine spirit and methodology that's woven into the very fabric of Langoor's delivery, adding value to every client through data-backed insights and solutions that serve well in today's connected world. I'm happy to leverage this platform and extend Langoor's services to global clients."

Speaking about his new role, Pandey says, "I am excited to be a part of an aspiring team that's not only disrupting the way agencies operate, but also helps brands remove chaos in reaching the right audience, at the right time, and most importantly, on the right channel. The pace with which Langoor has grown over the years is commendable and reflects on how well it has been led. Langoor has always challenged the status-quo which is why innovation is woven in its approach to solve any business problem. With such talented and motivated colleagues, I look forward to take it up a notch higher."

The Langoor team had recently appointed Rebecca Jacobsson as head of client services, Dubai, Vignesh Iyer as executive creative director, and Ramprasad Srinivasan as senior vice-president at Langoor India.

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