MRSS India, an independent market research agency, recently announced its association with Sanjeev Kotnala who will be its media mentor. Kotnala will mentor the research agency on its media initiatives. He will continue to focus on his work at Intradia World.
Kotnala has a vast experience of over 28 years in brand marketing, management, and advertising. He was previously associated with companies such as the Dainik Bhaskar Group, Mudra, HTA, and Lintas. He is also the founder of Intradia World, a brand and marketing advisory, training, and facilitation unit.
Commenting on the association, Raj Sharma, chairman, MRSS India, says in a press release, "We strongly believe that media is a key arena for market research and (Sanjeev) Kotnala, with his knowledge and experience, will be instrumental in MRSS joining hands with media houses and brands in print, radio, television, and digital. We hope to soon announce interesting properties in conjunction with established players."
Kotnala says in a press release, "This is an interesting opportunity. I share the optimism, enthusiasm, and passion of the MRSS India team. We see possibilities for specific audience-related properties and association with media brands. I appreciate the open approach of MRSS and its willingness to experiment. I do think that we will have something good coming out of this association."