Indigo Consulting, the specialised digital agency from the Leo Burnett Group, has announced the appointment of Devang Raiyani as its national head of strategy.
Raiyani will work with the agency's management team to carve out a differentiated offering in the digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will report to Dheeraj Sinha, chief strategy officer for Leo Burnett, South Asia, and will work closely with Navin Kansal, national creative director, Indigo Consulting.
Welcoming Raiyani aboard, Sinha says, "(Devang) Raiyani is a well-honed strategist. He has a fantastic ability to weave through culture, technology, and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am happy to have him on board as a part of the strategy team at the Leo Burnett Group, and am certain that his ability and energy will push Indigo Consulting to greater heights."
Commenting on the appointment, Kansal adds, "Raiyani is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I look forward to partner him in our endeavour to consistently create brand fame and move business. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product, and profit."
Speaking about his appointment, Raiyani says, "Leo Burnett is one of the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I'm excited to create some great work with the team at Indigo."
Raiyani's strengths lie in building core propositions for brands and businesses, and designing long-term intellectual property beyond campaigns. His current area of focus is delivering return on investment (RoI) on brands' content and social efforts, says the company in a press release.
In his previous stint as head of product strategy with Advocacy Asia, he led the development of the company's gamified engagement platform. Apart from working with start-ups, Raiyani has also worked with Grey Group India as associate vice-president (AVP) having led their key accounts in Mumbai. Prior to this, he was senior planning director at Bates CHI & Partners, where he helped shape the agency's shopper marketing practice.
Established in 2000, Indigo Consulting became a part of Leo Burnett (Publicis Groupe) in 2012, and is a digital agency from the Leo Burnett Worldwide stable. Indigo Consulting services include creating digital strategy and cross-platform campaigns, mobility (mobile and beyond), digital products and utilities, user experience and design, website, app builds, and social media content marketing solutions. Its clientele across marquee brands and industries includes the banking and finance, telecom, hospitality, media and entertainment, consumer goods, and automotive sectors.