Pops moves on from SapientNitro; to launch own shop

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | October 17, 2016
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He was chief creative officer at the agency.

KV Sridhar aka Pops has decided to move on from SapientNitro, a Publicis Groupe-owned firm, positioned as an interactive marketing, creative design and technology services agency.

KV Sridhar

He was chief creative officer at the agency.

Pops came on board to handle the India operations of SapientNitro in 2014, before which he was with Leo Burnett, where he worked as chief creative officer, India subcontinent. His move from Burnett to SapientNitro came with some criticism (because it was a relatively lesser known agency and the move came as a surprise to many) but an unfazed Pops said at the time, "I don't care what people think."

Now, he is all set to launch his own shop. Wonder what his peers, particularly the CCO/NCD-turned-creative entrepreneur kind, think of that.

For the record, Pops has spent around 32 years in the advertising industry, of which 17 years were at Burnett.

When not at work, Pops enjoys painting on his iPad.

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