Millennials can't seem to get enough of smartphones and selfies. So much so that the latter are today featuring in the top criteria for smartphone purchases. Recognizing this shift in consumer buying patterns, Gionee has recently launched its new flagship product, the S6s. The campaign features Alia Bhatt as the new face of the brand. The integrated campaign features a TVC, outdoor media placements, content partnerships and a comprehensive digital campaign.
According to a research conducted by Gionee, the trend of clicking selfies has been gaining tremendous popularity with the youth. That's the reason they decided on a brand ambassador who connected seamlessly with both the youth and the trend.
Commenting on the launch, Nomit Joshi, Head - Marketing, Gionee India, said "Selfies are the most honest form of self-expression, especially for the youth. As a brand, we would like to give our consumers the power to express themselves freely as they experience memorable moments. And Alia's popularity with the youth along with her reputation as the Selfie Queen made her a perfect fit for the campaign."
The brand campaign was launched on September 10, in keeping with the beginning of the festive season across the country. The TVC features Bollywood actress who is an avid selfie lover; Alia Bhatt using the S6s' front camera to click selfies when a power cut interrupts her shoot. The campaign has been extended to outdoor, print, social and digital media with the smartphone's signature proposition of Selfie Flash.
The launch event of the S6s saw some prominent celebrities like Chitrangada Singh, Kriti Sanon & Gauhar Khan posing & pouting for selfies. Apart from this, several renowned celebs including the likes of Randeep Hooda, Ileana D'Cruz, Yami Gautam & Dia Mirza posted selfies clicked with the S6s on their social media accounts.
The handset features an 8 MP front camera with an f/2.2 aperture, high CRI flash & screen flash. These ensure more diffused & natural lighting, resulting in better selfies in low-light conditions. Additionally, it comes loaded with the FaceBeauty feature meant for beautifying & enhancing selfies. The S6s is also equipped with Image+, an image enhancement suite that comprises real-time filters and Beauty Editor among others. Finally a device which helps you capture your best moments on your own!