Kinetic India executed an outdoor campaign featuring brand ambassador Virat Kohli for the ethnic wear brand in Delhi.
This festive season, the streets of Delhi have been lit up by Virat Kohli asking Delhiites to wear their real identity and celebrate the traditional way with Manyavar - the ethnic wear brand.
The outdoor campaign 'Pehno apni Pehchaan' has been planned and executed by Kinetic India on strategically selected JCDecaux networks targeting the youth and fashion conscious men. JCDecaux India is an out-of-home player delivering media solutions in Delhi, Mumbai, Chennai and Bengaluru since it was established in 2006.
Commenting on the campaign, Rajeev Bhattacharya, associate VP, East and South, Kinetic India, says, "The idea was to help Manyavar to go beyond mere branding and create a visual delight by incorporating OOH media and hence, we strategically selected JCDecaux Media. Moreover, Virat Kohli has been signed as the brand ambassador which further ignited interest in the minds of the consumers with the Pehno apni Pehchaan campaign."
"Kinetic has duly fulfilled the objective of the campaign and has brought in a clear targeting of brand communication to consumers in the areas of their presence and shown excellent existence across Delhi," says Ravi Modi, MD, Manyavar.
Manyavar has over 22 stores across the city. Their new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this festive season.