Balaji Telefilms' digital arm ALT Balaji has announced that its first digital series will be a fiction show with Hindi film actor Nimrat Kaur in the lead, and filmmaker Nagesh Kukunoor as director. An official statement says that Nimrat will be seen portraying the role of 'the first woman preparing to be inducted in a combat role in the Indian Army.' The yet untitled fiction series has been jointly conceptualised by Ekta Kapoor and Samar Khan, and will be produced by Endemol Shine India. A wholly owned subsidiary of Balaji Telefilms Ltd, ALT Balaji plans to create exclusive content catering to urban masses.
"Set in the backdrop of the Indian Army, we are presenting a story that is bound to resonate with the youth of the country. Having Nimrat and Nagesh aboard, definitely takes the show to a new level. When we announced the launch of ALT Balaji, we promised to break stereotypes in storytelling; this series is a strong reinforcement of that commitment", says Ekta Kapoor, joint managing director, Balaji Telefilms Ltd.
"Through ALT Balaji, we are targeting urban audiences who are always on the lookout for differentiated content, one that is not available on television or even on silver screen for that matter. ALT Balaji aims to satisfy the need of this very consumer. We have just announced our first exclusive show and will be making many such exciting announcements in the weeks to come", Nachiket Pantvaidya, CEO, ALT Balaji.
"Nimrat was our first choice for this and producing content for ALT Balaji at this scale will set new standards in the digital landscape" says Deepak Dhar, managing director and CEO, Endemol Shine India. Samar Khan adds, "The army and the armed forces have always fascinated me and stories with an army background draw me towards them naturally."
ALT Balaji is scheduled to go live in the next few months.