Rajesh Ghatge joins Indigo Consulting as chief executive officer

Indigo Consulting, the Leo Burnett Group's full-service digital agency, has brought on board Rajesh Ghatge as chief executive officer (CEO). In his new role, Ghatge will be based out of the agency's Mumbai office, and will report to Saurabh Varma, chief executive officer (CEO), Leo Burnett, South Asia. As part of his mandate, he will lead more than three hundred employees across Indigo Consulting and Indigo iStrat.

Ghatge joins Indigo Consulting from iCare Life, a start-up where he was the chief executive officer (CEO) and managing director (MD).

Welcoming Ghatge on board the Leo Burnett Group, Varma says, "Indigo is already one of the largest full service digital agencies in the business, with a reputation for using technology and intelligence to solve business problems. We wanted a leader who can create a new curve for a team of 300 plus Indigo employees; (Rajesh) Ghatge brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none."

Speaking about his new role at Indigo Consulting, Ghatge shares, "Driving effective consumer engagement on omnipresent digital touchpoints is a function of technology, content, analytics, and the ability to execute flawlessly in an 'always on' mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency. I am excited at the prospect of working with a team of passionate strategy, technology and creative champions at Indigo Consulting to grow the agency into the future and leverage digital comprehensively for brands and businesses."

Ghatge brings with him 24 years of experience, 18 of which were spent in the activation and digital business, and two in the technology start-up world. During Ghatge's previous stint at iCare Life, the company created a technology platform to skill, certify and find employment for school dropouts and contract workers and transform them into professional caregivers and chauffeurs.

Having begun his career in marketing and sales in the fast moving consumer goods (FMCG) and Pharma sectors, in 1997, he co-promoted Bates CHI & Sercon (erstwhile Sercon).

Ghatge's knowledge and experience spans across brand activation, digital and retail marketing, web and app-enabled products and services, and the training domain. He has led award-winning campaigns for brands like P&G, Colgate, Oracle, Nokia, Dell and Castrol.

Indigo Consulting is a dgital marketing agency. Established in the year 2000, Indigo Consulting became a part of Leo Burnett (Publicis Groupe) in 2012, and claims to be Leo Burnett Worldwide's largest digital agency in Asia Pacific. Indigo Consulting provides experiences in creating digital strategy and cross-platform campaigns, mobility (mobile and beyond), digital products and utilities, user experience and design, website, app builds and social media content marketing solutions. It partners clientele with marquee brands across industries such as banking and finance, telecom, hospitality, media and entertainment, consumer goods, and automotive among others.