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"Something that has added fun and masti in our lives through generations"
What is that one delicious delight that has been part of our generations and its irresistible chatpata taste has made any dull moment bright. To many it's a must have companion, while to others it's a way to kill boredom. Intrigued? Read on.
We are all different in our own ways. Some like to relax on a couch and spend the weekend while others have a knack to do something exciting and fun. Even our taste buds have their own preferences. Sweet to some is the last choice; for others it may be the best thing ever. But there is one taste that makes everyone's mouth water: 'chatpata'.
This one particular flavor has the ability to change any mood. You can be overwhelmed with work, but the moment you pop something chatpata into your mouth, you somehow cool down. You may be feeling shy to start a conversation with your colleague, but something chatpata can always help you get a start. Even your friends who are mad at you, bond over something chatpata.
Chatpata is fun and The Chatpata taste of India is Dabur Hajmola. The chatpata taste of it melting in your mouth; the tanginess that remains even after you've finished one; the unending gossips with friends that it brings; the fun-filled discussions with family that it starts; and the many flavours that it has to offer, all manage to bring an element of masti, every single time.
To bring out the fun that people associate with this chatpata delight , Dabur Hajmola came up with a 'Chatpata Choupal' . And people didn't leave any chance to have one! It was great to see what people can do to get their daily dose of Hajmola.
People across age groups loved the concept.
"To some Hajmola is just a digestive, but to many its their companion in fun and frolic. We wanted to bring this belief out for everybody to see. It's been a conscious effort from our end to bring this fact out that Hajmola has always been a "Fun Ka Quick Fix" and we have been continuously innovating and coming out with mouthwatering flavors : Regular, Imli, Anardana, Pudina and the just launched Amrud, to appeal to all taste buds, anytime and every time. Our media campaigns have also progressed over time in this direction and you will see many more such initiatives. This one is another step in that direction" a representative from the brand team quoted.
So, make sure you have plenty in your pockets because fun should never stop and if it does, just pop a Hajmola and bring back the 'chatpata' in your life!