Last updated : January 27, 2017
Starcom India has won the media planning and buying mandate of kid's television franchise Nickelodeon, a part of Viacom18. According to the press release received from the agency, the mandate that encompasses the franchise's channels Nick, Sonic, Nick Junior and Nick HD+ has been won after a tightly contested multi-agency pitch.
Speaking about the win, Mallikarjun Das, Group CEO, Starcom India says, "It is important to understand that Nickelodeon's content is increasingly being watched not just by its core target audience, but also adults and entire families. We will devise for Nickelodeon a media strategy and plan, designed to help them achieve maximum exposure and eyeballs. This win further adds tempo to a great year where we have won significant businesses and consolidated operations."
Nickelodeon has been dedicated to engaging and entertaining kids across India and the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US. In India Nickelodeon is available in over 50 million households in the country and is available across languages such as Hindi, Tamil and Telegu.First Published : January 27, 2017