We're all products of our time, it is said. Ankur Warikoo, founder and CEO of Nearbuy (formerly Groupon India) has proved this. Giving lengthy processes and systems a miss, the young entrepreneur recently went live on Facebook to invite creative agencies to show him what they've got.
In this six-minute-long-video, Warikoo shares all the details - the TG, an informal brief, what the brand stands for, the kind of agency he's looking to work with... all of it, right there. (Psst: he has a thing for "underdogs"; creative startups, are you listening?)
"We cater to an audience that's 24-35 years of age... working professionals who stay in the top nine cities of the country, earning between six to ten lakhs a year... 60 per cent of them are men, 40 per cent women" he says about his TG.
"The tone of the brand is one that doesn't take itself too seriously... we love to mock ourselves..." Warikoo says.
"We don't like being called an 'experiences brand' or a 'deals and discounts platform'," he insists, because that's the kind of positioning that will make people use Nearbuy only on occasions. "It should be something you use every day," he says.
"'Deals and discounts' is a hangover from the Groupon days - we want to get rid of that..." he adds.
Check out the video here and go pitch!
firstname.lastname@example.org is the id.
Nearbuy is a discovery and transactions platform for "everything offline" - shopping, movies, restaurants, etc.