Leo Burnett Orchard gets a new identity and logo

Leo Burnett Orchard has announced a colourful and vibrant new identity, and a logo. The new identity is reflective of the agency's vision and ambitions for itself. Leo Burnett Orchard is one of the two agencies in The Leo Group's new structure in India.

The new logo is made from colourful building blocks. Leo Group's values, much like building blocks, stand for a child's imagination, colour, collaboration and integration of each piece with another to build and rebuild till the final pieces fit to make something beautiful. Leo Burnett Orchard will follow the Group's distinct 'Humankind philosophy', and its unique 'Play' methodology to drive growth.

Speaking about the new logo and the philosophy, Mahuya Chaturvedi, chief operating officer, Leo Burnett Orchard says, "Leo Burnett Orchard may be one of the Leo Group's two agencies in India, but our values and culture remain the same. Everything about our agency is new; the leadership, the vigour and even our talent's approach towards creativity. I am excited about our new identity; nothing would have summed up what we stand for better than building blocks."

Leo Burnett Orchard, a part of The Leo Burnett Group India, handles clients such as Amazon, Colors, Wipro, Junglee, Ruchi Group, Jyothy Laboratories, Essilor, Macho and Emami, among others. It is a full-service integrated agency that specialises in strategy, creative, activation and digital, at its core.