In a recent announcement, Social Kinnect, a Mumbai based digital marketing agency, has won mandate for Safari Bags. The account was won post a multi-agency pitch.
The mandate includes creative 360 degree digital campaign involving all their digital assets - their social handles, website, emailers, videos as well as media planning that will be handled by Media Kinnect, Social Kinnect's specialised media planning and buying unit.
Sudhir Jatia, chairman and managing director, Safari, says in a press release, "The brand is in a very exciting phase right now. This will be the first time we will be taking our marketing efforts online and reach out to our desired target audience. The thought process and the innovative and fresh ideas that Social Kinnect brings to the table are well aligned with our brand and we are looking forwards to doing some great work with them."