Satya Paul launches women's apparel range in Mumbai

agencyfaqs! News Bureau

MUMBAI

The fall/winter collection of Satya Paul, a range of designer wear for women, was launched in Mumbai recently. The Satya Paul collection was presented at the Taj Lands End Hotel with an exciting play of fashion and music rendered by renowned artistes Pt Hari Prasad Chaurasia (flute), Pt Umayalpuram K Sivaraman (mrudangam ensemble) and Ustad F Wasifuddin Dagar (vocal). The Satya Paul collection - comprising saries, suits, scarves, western wear, fusion wear, and accessories - was showcased by some of the leading models in the industry.

The Satya Paul line this season is ornate and formal in design and drapes. The fabric is vibrant and colorful exuding great sensitivity in every detail. The Satya Paul line is aimed at the free-spirited woman who can make her own choices, say company executives. "We create clothes to help women express themselves. It is not about creating fashion victims of a certain look. It is about presenting choices to help you appear as you are. This is also why the pret' line is called ‘U' by Satya Paul," says Puneet Nanda, a senior Satya Paul executive. Adds Sanjay Kapoor, who handles strategy and finance at Satya Paul, "Satya Paul is in total sync with the way a woman thinks today. The range is versatile and spells energy. Our pricing strategy is extremely competitive and offers value for money as the customer is our ultimate priority."

A state-of-the-art digital design studio has been set-up to service the diverse market that the brand caters to. Satya Paul is being distributed by a strong and well-networked force all over the country. Satya Paul currently retails from leading stores like Heritage, L'affaire and two exclusive Satya Paul stores in New Delhi , among others. The brand is set to open a chain of exclusive Satya Paul salons in Mumbai, Bangalore, Hyderabad, Jaipur, Chennai, Madurai, Kolkata and Ludhiana by the end of 2002.

The Satya Paul label is managed by Genesis Colors Pvt Ltd, led by Sanjay Kapoor, who handles strategy and finance; Jyoti Narula, who takes care of logistics and operations; and Puneet Nanda, who handles design and merchandise. "We want to be a professionally-run design house that can cater to a large nationwide demand. Therefore we are extremely systems-focused, right from design to production to sales and distribution," says Jyoti Narula. © 2002 agencyfaqs!