Larsen & Toubro Infotech launches 'LTI' as its new brand entity

By afaqs! news bureau , afaqs!, New Delhi | In Marketing
Last updated : May 04, 2017
L&T looks to better understand the rapid convergence of digital and physical world...

Larsen & Toubro Infotech, a global technology consulting and digital solutions company, today launched its new brand identity as LTI. With the tagline, 'Let's Solve', LTI aims to partnering with clients to help them compete better in a world where digital and physical are converging.

LTI logo

New brand identity as LTI

Speaking about the transformation, Sanjay Jalona, chief executive officer (CEO) and managing director (MD), LTI, says, "Our clients want us to enable them to stay competitive in a more dynamic world where bricks and bytes are seamlessly connected. The stunning and purposeful transformation of our brand reinforces our strategic intent to build these capabilities and our deep commitment to bring new ideas and approaches to every partnership."

As per the press release shared by the firm, the company launched Mosaic platform with componentised solutions for digital, analytics, IoT, automation and cloud. The new visual language is designed around the concept of 'Mosaic' - an imaginative representation of how LTI brings together the power of exponential technologies to deliver real business outcomes. The colours blue and orange are derived from the horizon, the ultimate symbol of convergence where the blue ocean and amber sky meet. This visual language infuses renewed energy to every touchpoint symbolising LTI's passion for client success.

First Published : May 04, 2017
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