Ananda Vikatan appoints triggerbridge as marketing and customer connect transformation consultants

triggerbridge, a Mumbai based marketing agency, today announced their appointment as marketing and customer connect transformation consultants to Vikatan Group.

Vikatan Group's Ananda Vikatan, a Tamil language weekly magazine published from Chennai, has been in the industry for over 90 years. The group took a significant step towards delivering its content in digital, social and app platforms and has been following the freemium model since 2005. The group has been active in the events and innovations domain as well.

Speaking of the appointment, B Srinivasan, managing director, Vikatan Group says, "- we are a diverse media group that has a unique capacity to deliver audiences across platforms at scale. Since most of these are best kept secrets from the marketing community at large, we realized we needed to embark on certain internal and external initiatives to ensure our teams are better equipped and our clients see us in the right light. In triggerbridge we found the right partners to embark on this journey of change with. We wish them the very best"

S Yesudas, managing director and co-founder, triggerbridge, says "We are thankful to Srini (B Srinivasan) and his Team for this partnership. The work has already begun and as one team, people at both ends are extremely excited about the potential ahead. Our ambition is to have the Vikatan group known as "The gateway to TN". Let our work speak the rest. I congratulate media owners like Srini who are constantly evolving and are on an exploratory path. I wish the Vikatan group all success.

Vikatan Group's venture Vikatan Televistas has produced multiple daily soaps for Sun TV channel like Kolangal, Thendral, Azhagi, among others. The group has a film production venture, Vikatan Talkies which produced comedy film, 'Siva Manasula Sakthi', as it's maiden venture.

In addition to the main publication the group also have special interest magazines - Junior Vikatan, Chutti Vikatan, Aval Vikatan, Naanayam Vikatan, Sakthi Vikatan, Motor Vikatan, Pasumai Vikatan, Doctor Vikatan, Aval Manamagal, Aval Kitchen and the iconic annual, the Vikatan Deepavali Malar.