Publicis Media launches its 'next generation' board

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | June 01, 2017
The board is set to integrate the company's global executives across 15 markets including India, US, UK, China, France, among others.

Publicis Media has created a 'next generation' board which will work with the company's global executive group to address opportunities and drive transformation across the company.

According to the press note shared with us, the board members will have full support from local and global leadership, providing a real opportunity to influence the direction of all brands and practices within Publicis Media, challenge the status quo and implement global initiatives and projects.

First meeting of  Publicis Media global next generation board representatives held in London

Each local board comprises of 8 -15 employees, identified as future leaders and representing diverse skill sets. They will work together to architect and activate medium to long-term deliverables that increase employee engagement and advance Publicis Media's vision of Trust, Talent and Transformation.

Launched across 15 markets - US, UK, Nordics, MENA, Singapore, DACH, Italy, India, Mexico, Australia, Poland, China, Russia, UK, Spain and France - the aim is to foster a spirit of collaboration across a group of high-performing individuals from around the world.

Steve King, chief operating officer, Publicis Media, says, "Our next generation of leaders are the future of this company. It is vital that they play a significant role in creating Publicis Media's future, from a talent as well as a client perspective. The launch of the next generation board is about challenging and disrupting how we currently do things, to the benefit of all stakeholders. We had our first global board meeting earlier this month, which ran in parallel with the global Publicis Media board and we were incredibly impressed with the proposals that were presented, some of which we have already started to adopt. The energy and new perspectives that they bring are fundamental to our ongoing transformation and success."

Anupriya Acharya

Anupriya Acharya, chief executive officer, Publicis Media, India, adds, "The next generation board infuses fresh thinking into the organisation and brings forward proposals and opportunities that are truly creative, innovative, collaborative and path-breaking. The Publicis premise of 'Power Of One' resonates through this landmark initiative which cuts through regions, markets and boundaries."

Representatives from each of the local boards will meet four times a year to work on delivering specific global initiatives. The first of these meetings took place earlier this month and the company is already acting on the proposal by the next generation board to harmonise communication across all global talent through the use of innovative new mobile technologies.

Here's what the Next Gen Board across Asia Pacific thought about the new initiative:

Tanushree Radhakrishnan, managing partner, Performics.Resultrix, India says, "It was an absolutely brilliant and enriching experience to collaborate with the sharpest minds from 15 countries and work on organisational challenges. It was exciting that I could actually present my thoughts to the Global Executive Group and work towards bringing a real change at a local and global level. I am honoured to be a part of the very first Next Generation Board and I am really looking forward to the implementation of our proposal."

Joanne Fu, media manager, Starcom, Singapore, adds, "I found the idea behind the Next Gen Board rather revolutionary. It is a cool initiative by the company in its thoughts and actions to want a bold, disruptive change, transforming employee engagement. The experience of being in London working on everyday challenges that our company was facing and presenting our honest feedback/solutions to the global leadership team who listened and stayed open was phenomenal."

Scott Ramsay, strategist, Starcom, Australia, says, "I think one of the best parts about the next generation board is the permission from the business to challenge the thinking of not just our local executive group, but also the most senior leaders in our organisation. I get to work with the top talent across Publicis Media on a weekly basis to try and solve operational issues that are affecting the entire industry, that's pretty unique. The hands-on experience and unprecedented access to senior leadership is something I am greatly looking forward to."

"This initiative further strengthened my faith in Publicis Media. I would have never imagined a day where younger generation staff gets to propose changes to the company where they are being implemented," adds Olivia Zhang, senior strategist, Publicis Media, China.

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