Social Kinnect has won the digital media marketing mandate for IDBI Federal Life Insurance in a multi-agency pitch. The agency will manage the digital communication across various digital assets of the brand including their five IPs viz. New Delhi Marathon, Kolkata Full Marathon, Spice Coast Marathon, Mumbai Half Marathon and the newly-launched badminton initiative called Quest for Excellence.
Speaking about the win, Rohan Mehta, CEO, Social Kinnect, says, "Over the last two years Social Kinnect has built specific domain and product knowledge in the BFSI sector. The expertise we have gained in this sector will help us accelerate IDBI Federal's digital journey. There is some challenging yet exciting work lined up for us, as there is a lot of scope for creative and innovative digital campaigns across their five IPs. They are a great team to work with and their pragmatic approach towards digital is something we completely resonate with."
According to the press release shared by the agency, it will kick start this relationship with a campaign for the Mumbai Half Marathon.
Commenting on the development, Karthik Raman, CMO, IDBI Federal, says, "As a brand, IDBI Federal intends to communicate to its audiences that life insurance is not an instrument to overcome fear of uncertainty, but a tool that empowers individuals to create the life and lifestyle of their choice. For a brand that has taken on this massive challenge in this competitive space, it's important we partner with a digital agency that shares our passion. We have worked with Social Kinnect in the past as well and we are confident they will take this challenge head on and respond with avant-garde digital and social solutions to help us achieve this objective."