Dentsu Aegis Network recently released its Ad Spend Forecast Report 2017. According to the report, the ad spends in India will grow at 13 percent in the year 2017. The report also shows that globally, mobile ad spends are set to overtake desktop in 2017, with digital overtaking TV in 2018.
Buhlmann adds, "At the same time, the challenge for brands is to ensure that they are ready to embrace the potential of innovation. As technologies such as virtual reality and voice activation become more prominent, brands must ensure that they remain relevant by creating new value for their consumers."
Kartik Iyer, MD, Carat India, says in a press release, "India continues to be amongst the few countries seeing growth rates in double digits. While this may be slightly lower than past expectations owing to various market drivers like demonetisation and GST, the growth is clearly expected to continue. Driving this growth is digital with a growth rate of over 35 percent which is far in excess of that seen by other more traditional media. And with digital quickly progressing on its path to becoming the go-to media for entertainment, this trend is also expected to continue. Other media like TV and cinema are expected to grow at around 12 percent while radio and OOH should see a growth of 10 percent and newspapers around 8 percent."