Rana Handa joins POPxo as chief business officer

POPxo has appointed Rana Handa as chief business officer. Rana was previously the head of revenue at ScoopWhoop Media.

Speaking about his new role, Rana Handa says in a press note, "I am extremely excited to begin this journey at POPxo. Given the large and engaged female demographic that POPxo addresses, there is a real opportunity to capitalise on this key audience base. The data that POPxo has on the content consumption habits, concerns and brand preferences of millions of women is going to be a game changer. I am looking forward to this massive opportunity - working with a great team to capture this lucrative market."

Priyanka Gill, founder and chief executive officer, POPxo says, "...Given his stellar career, experience and unrivalled network in the industry, I am sure he will do an outstanding job. POPxo is at a crucial juncture - we have managed to build a large and loyal audience. Now alongside growth, we are focussing on monetisation and getting to monthly break-even."

Handa has an experience of fifteen years, working across networks, brands and digital media. He has in the past worked with ScoopWhoop, 9X Media, Time Warner Inc. and STAR India amongst others.