Network Advertising Group has announced a few new account wins. The team has bagged the full-service mandate for Metropolitan Stock Exchange of India (MSE), Vinod Cookware and Firestone Tyres (tyre brand from Bridgestone India).
For MSE, the mandate is to launch the brand both among the brokers and the business community, after its recent business overhaul, while for Vinod Cookware, the mandate is to enable its next phase of growth, nationally. For Firestone Tyres, the agency is tasked with bringing the right connect between its American legacy and Indian ambitions.
All these accounts will be serviced out of the agency's Mumbai office.
Commenting on the wins, Vinod Nair, managing director, Network Advertising Group, says, "We are committed to our belief that 'integrated' delivers more value to clients... These wins vindicate that belief. We look forward to doing great work across these challenging and interesting mandates."
In a press note, the brand teams made the following statements:
Udai Kumar, managing director and CEO, MSE: "The in-depth understanding and insights-driven approach of the Network team, was truly outstanding. What worked, as per our evaluation, is the width of talent that they could bring to fore, from strategic direction to its translation into creative. For MSE, which is turning around, this is exactly what is needed from a brand perspective. We look forward to working with their team."
Vaibhav Saraf, chief general manager, sales and marketing, Bridgestone India: "To launch Firestone Tyres in the Indian market, we needed a partner who could deliver the impact across 360 degree (media). In Network, we found a team that can create the perfect platform we wanted for Firestone in the market. What impressed us was the fact that Network has the hunger to deliver value on the account."
Sunil Agarwal, Partner, Vinod Cookware: "We needed a professional firm that could work with an Indian business like us. Also, one which has the ability to advise and deliver a holistic approach to the brand, encompassing strategy, creative and media. The team at Network met all of these expectations..."