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This video features a cross-dressing cricketer, a dancing acid attack survivor and a bike-riding teacher

Kraftly, an e-comm platform for artisans and homepreneurs, has released a video titled #DiscoverYourself.

It's not everyday that one comes across an ad film that has transgenders, acid attack survivors and non-conformist at the center of affairs. Kraftly, an online marketplace for small sellers, artisans and homepreneurs, in its new ad is asking you to #DiscoverYourself.

This video features a cross-dressing cricketer, a dancing acid attack survivor and a bike-riding teacher
Kraftly's new ad film titled, #DiscoverYourself

The video starts with a poignant question 'who are you?' and swiftly unfolds into the narratives of three individuals: an aspiring male cricketer, a teacher, and a dancer. All of them are portrayed to be content with their lives. However, what meets the eye is seldom the reality! The cricketer fancies the attires and ornaments associated with the opposite gender; the teacher refuses to conform to the societal norms of professional stability and embarks towards her future on a motorbike; and lastly, the acid attack survivor denies to be bowed down by her facial scars and decides to dance away her troubles.

Speaking on the theme of the campaign, Saahil Goel, CEO and co-founder, Kraftly, says in a press note, "We live in a society brimming with preconceived notions which every individual is expected to obey and adapt. Our new campaign, #DiscoverYourself is a small attempt to urge individuals to break through these notions and discover their uniqueness, their eccentricity. We are affirmative that the video will strike the right chord with the users of today and inspire them to embark upon the journey of self-discovery with Kraftly."

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