Marico initiates media pitch

FMCG giant Marico, has initiated a media pitch, confirm industry sources to afaqs! The pitch process is underway in Mumbai. The incumbent agency on the account is Madison Media.

Marico is one of India’s leading consumer products group, in the global beauty and wellness space. The FMCG company, manufactures brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive.