Committed to offering distinctive content with widespread appeal, COLORS now brings an edge-of-the-seat whodunit, Dev: Most-Wanted Detective or Most-Wanted Criminal. The story of the series revolves around Dev Burman (essayed by Ashish Chowdhry) - recluse, curious and a deductive genius, whose ever-inquisitive mind pries itself into unsolved mysteries. He can almost instantaneously decipher the most complex codes and the most vexing puzzles. The multi-layered series plans to keep the viewers glued to their screens; courtesy the intricate, nail-biting plots inspired by real stories.
The fictionalised anthology of adventures will plunge viewers into the world of Dev who is in a continuous fight with his inner-demons stemmed from his wife Mahek's (Essayed by Puja Banerjee) untimely death. An enigma in himself, Dev now lives as a recluse with a cat called Madhubala whom his wife had rescued from under his car. Produced by Peninsula Productions, the show also features Sumona Chakravarti and Amit Dolawat in pivotal characters.
Speaking about this new investigate thriller offering, Manisha Sharma, Programming Head - COLORS said, "We have grown up on concepts like Karamchand which have pushed us to be cognizant of the many happenings around us. Dev: Most-wanted Detective or Most-wanted Criminal will intrigue viewers with a unique brand of mysteries that are adaptations of real-life stories, fictionalizing it to force viewers to think about our surroundings. Dev's character is very exciting; he uses his keen eye for detail to evaluate the most mind-boggling cases despite the various judgements which have been passed against him because of his past. Ashish Chowdhry has done a fabulous job of adopting Dev's quirks and deductive personality in a way which will grip viewers' sensibilities and keep them entertained."
Dev works closely with Inspector Navekar (Essayed by Amit Dolwat) who believes him to be the mastermind behind his wife's death. Despite the emotional upheavals and covert circumstances, Dev struggles to lead a normal life. He finds a motherly figure in his landlady Zohra Aapa (Essayed by Joyshree Arora) and fosters a strong bond with her as she cares for him like a mother. As he comes across fiery Meera Sahani (Sumona Chakravarti), he begins to see life in a new light; exploring the many untapped emotions in him.Their push and pull antagonism is sure to keep the viewers entertained.
Producer Nissar Parvez and Alind Srivastava from Peninsula Productions said, "With Dev, we want the audience to put on their thinking hats and live through the emotional and psychological turmoil that can capture a person's mind. The many factors that make him distinct also play a huge role in strengthening the bonds he shares with his surroundings. We are very excited to collaborate with COLORS for the show; our combined creative strength has led us to create a fast-paced narrative and action packed sequences which will entertain viewers for every single minute of the series' 26 episodes."
Talking about stepping into the titular role of Dev, actor Ashish Chowdhry said, "Dev is, by far, the most exceptional character that I have come across. He's sharp, quick witted and blatant, rude yet emotional, outspoken yet mysterious; bringing a very unique perspective to his personality and every challenge he faces. But he's also your typical man in some ways. He has loved and lost and lives in the shadow of his past. It's the varied layers to his personality which attracted me to the show. The show has been shot like a film and is my most exciting project till date. The fact that it's airing on COLORS makes it more exciting for me, because COLORS and its creative team is an absolute delight. I hope that the audience and my loved ones continue to support me through this extraordinary journey."
COLORS has devised a 360 degree integrated marketing campaign involving ATL and BTL activities through mediums including print, television, cinema, radio, OOH, etc. An elaborate digital plan has also been curated to increase direct audience engagement on social media platforms like Facebook, Twitter, and Instagram amongst others.
With an enticing storyline and fictionalised real life instances, Dev: Most-Wanted Detective or Most-Wanted Criminal stands-out in the way investigate thrillers are usually presented. The mysteries and their genius decoding are sure to keep viewers on the edge-of-their-seats. The 26-episode series premiered on 5th August 2017 and air every Saturday and Sunday at 10:00 PM on COLORS.