Red Baton bags Skola Toys' creative mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | October 11, 2017
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The Bengaluru-based creative agency won the account following a multi-agency pitch.

Arun Gopidas Arun Gopidas

Ronak Daga Ronak Daga

Abhishek Singh Abhishek Singh

Mridula Shridhar Mridula Shridhar

Manikandan Krishnan Manikandan Krishnan

Red Baton Creative Marketing Solutions has won the creative mandate of Skola Toys - a company that makes premium wooden learning toys for children aged between 1 and 8 years. The Bengaluru-based agency has been handling the entire communication and design of the brand across platforms since September 2017.

Speaking about the win, Arun Gopidas, chief creative officer and COO - Red Baton, says, "Working with Skola Toys is an exciting opportunity, considering they have a very different take on the way children play and learn. We look forward to help make Skola a memorable brand for their consumers."

Red Baton, CEO Ronak Daga, adds, "As a young agency, this is a phenomenal experience and we hope to make our mark with it. We are eager to work with Skola Toys and hope to grow together and sustain a symbiotic relationship."

Red Baton is a creative agency with digital design capabilities working for startups and enterprises. The agency specialises in branding, UI/UX design, social media, video production and photography.

Skola Toys's head of marketing Abhishek Singh, says, "We are in a market where there is lots of colour and communication from a variety of brands. But we believe we offer children and their parents something that even the most well-known of toy companies cannot. The challenge is to establish ourselves as the unmatched indigenous toy company that enables learning through play, like no other. We hope to see Red Baton helping us meet that challenge."

Mridula Shridhar, co-founder Skola Toys, says, "It is highly important that we communicate the uniqueness of our brand to the parents, because it's not just a regular business; it's a step towards developing the skills of children in our country. We believe Red Baton is in line with us when it comes to that and we look forward to working with them."

Skola co-founder, Manikandan Krishnan, adds, "What impressed us about Red Baton was the fact that they stuck to our brief and delivered unique work that came straight to the point. They did not have a clichéd approach to design and communication for children, which we saw with other agencies. We hope to see more of their work and keep evolving together."

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