It's Diwali; when the festive season peaks and brands want to make a big impact in the minds of viewers for high brand recall. Like every year, this year being no exception, several brands put in their effort and money to make some interesting Diwali-based ad films. We, at afaqs!, bring you part 2 of our Diwali round-up. Here's a quick look at some ad films that stood out:-
1. Amazon Prime Video
The ad, titled Kahaaniyon wali Diwali, is a sort of retelling of a conventional happy story - keeping the sweetness and warmth of a father and son's relationship intact. It not only celebrates the art of weaving a tale, it also turns a simple exchange between a father and a son into a larger than life wholesome experience and brings it alive in a magical way.
Diwali is a time you spend with your family and friends, but in this film, #CelebrateKahinBhi, we see two boys in a hostel who have their own unique reasons not to go home. They decide to stay back at the hostel to have fun since it is empty and enjoy their Diwali dinner by ordering from foodpanda.
3. Animals Matter To Me, Mumbai
Keeping in mind the stress and restlessness dogs go through every year during Diwali due to noise pollution, Animals Matters To Me, an NGO committed to the welfare of all types of animals, has launched a campaign #TurnOnTheWoofer. The campaign introduces therapeutic music composed specifically for dogs to help keep them calm. The campaign is supported by Sony Mix and aims at providing dogs with a musical relief this festive season.
4. Radio City
The radio station has recently launched its Diwali campaign 'Patakhon ka Aurangzeb'. With respect to the Supreme Court's decision to ban firecrackers due to its harmful effects, Radio City has found an innovative solution that will let cracker-lovers across the nation enjoy the festival without impacting the environment. As a part of the national on-air activity, Radio City encourages the idea of celebrating Diwali without the use of actual crackers to help make this a smoke free and environmentally friendly festival.
Airbnb has released its digital campaign - Diwali in India. The campaign shows a guest named Karina visiting a host's (Ketaki) house and how the latter takes her around Gurgaon to show her how magical the atmosphere is in India on the days leading up to Diwali.
The beverage brand has recently launched a new campaign - This Diwali, Celebrate Sibling Love with Coca-Cola. In the campaign, the younger brother is shown bullying his elder sister, but when he sees her looking tired after doing all the preparations for Diwali at home, he pours her a glass of Coke and wishes her a Happy Diwali.
The online jewellery brand has launched its new campaign #GetDiwaliReady that provides a fresh perspective to jewellery shopping during the festive season, especially with CaratLane. This campaign aims to touch the hearts of millennials and encourages them to buy jewellery online.
8. Reliance Trends
Reliance Trends, an apparel and accessory company, has released a new campaign #NayiWaliDiwali. The social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and that special touch that each one brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the ladies of the house with their kindness and warmth or the energy and enthusiasm of the family millennials are what make the memories of the day lasting, not sulphur fumes and deadly decibel levels.
Rostaa, a brand from the stable of Royal Dry Fruits, has launched their festive campaign -#YehDiwaliRostaaWali. The campaign highlights how sharing is an integral part of Diwali; it doubles the happiness and brings everyone closer to each other. The campaign encourages us to share our happiness with others.
10. Quick Heal
Quick Heal has launched 'Khushiyon Ki Security', a campaign which will help create awareness around digital security while empowering consumers with a unique gifting option. As part of the distribution strategy of the campaign, the brand will leverage digital and social media platforms to reach out to the target audience.
11. Netflix India
Meanwhile, Netflix India's message to us this festive season reads - 'Who has the time to go shopping, right?'
The brand has rolled out a Diwali-themed ad film that encourages Indians to gift Netflix to one another. The ad is being pushed by the brand team on Facebook and Twitter.
First Published : October 20, 2017