ZEEL's Telugu General Entertainment Channel in Andhra Pradesh and Telangana, Zee Telugu, has unveiled a new brand promise and identity 'Aarambham Okka Aduguthone'. Furthermore, Zee Cinemalu has also announced its new brand image. The new brand identities were unveiled by Padmabhushan film star, Chiranjeevi, at the Zee Telugu Golden Awards ceremony telecast on December 31, 2017.
Anuradha Gudur, business head, Zee Telugu and Zee Cinemalu, says, "We started our journey with one step 12 years ago to emerge as a channel that was progressive, young and dynamic. With many more milestones that are to come in the years ahead, we will continue to engage with our audiences and be the #ExtraOrdinaryTogether that we are in the television entertainment space. In our constant attempts to provide positive narratives through the channel, we have always had women adorning progressive characters who are ready to take those steps that lead them to greener pastures."