In a recent development, German food brand, Dr. Oetker FunFoods, has awarded its social media mandate for the brand to 21N78E Creative Labs. The agency's Mumbai office will handle the business. The account was won following a multi-agency pitch.
Oliver Mirza, managing director and chief executive officer, Dr. Oetker India, says, "As we look to widen our digital presence, we needed a strategic communication approach, innovative ideas and a self-motivated team with a passion that resonates with our ideology. 21N78E came out as the right partner for our approach and we are confident that with this partnership we will be able to build and communicate our vision through digital."
Nikhil Shahane, chief operating officer, 21N78E Creative Labs, says, "Dr. Oetker has been present in India for around a decade through its well-known sub-brand FunFoods, which has a wide range of products and is catering to an audience currently at a stage in evolution that is primed for social outreach. With our digital first approach and the aim to prepare for the future, we hope to do some very exciting and innovative work, not just in the social content space but also platform innovations."