afaqs!

Are viewers tired of Kyunki?

By , agencyfaqs! | In | December 05, 2002
Tough question. But going by TVR figures, the fatigue factor seems to be setting in


Who would have thought that sister production Kahaani Ghar Ghar Ki from Balaji Telefilms would cut short the reign of the mother of all soaps, Kyunki Saas Bhi Kabhi Bahu Thi? But that's what TVR figures in the TAM C&S Top 100 have been announcing for the last few weeks. For week 47, that is, November 17, 2002, to November 23, 2002, Kahaani Ghar Ghar Ki notched up a score of 10.56 (episode telecast on November 18, 2002) followed by Kyunki with 10.27 (episode telecast on November 21, 2002) and the November 19, 2002, episode of Kahaani coming in at the third place with 10.19

Interestingly, the next nine positions in the C&S Top 100 see Kyunki, Kahaani and Kasautii Zindagii Kay doing a hop, skip and jump with three episodes of Kyunki coming in at 4, 5 and 8 (corresponding TVR figures are 9.79, 9.67 and 9.05), two episodes of Kahaani coming in at 6 and 7 (TVR of 9.48 and 9.25) and four episodes of Kasautii taking up positions 9, 10, 11 and 12 (TVR figures are 8.79, 8.36, 8.27 and 7.28 respectively).

Sony has seven positions in the C&S Top 100 with the November 19 and November 18, 2002, episodes of Kkusum coming in at Nos 32 and 42, backed by TVR scores of 4.12 and 3.58 respectively. CID, Kutumb and a couple more episodes of Kkusum comprise the rest with TVR figures of 2.90 (No 69 for CID), 2.76 (No 80 for Kkusum), 2.71 (No 83 for Kutumb), 2.68 (No 87 for Kkusum) and 2.53 (No 98 for Kutumb) respectively.

ZEE's Thursday Premiere, Mere Yaar Ki Shaadi (telecast on November 21, 2002) is the second-last in the C&S Top 100, attracting single digit TVR figure of 2.51.

DD Sports has bagged a total of 12 slots with six positions being occupied by the One-Day International between India and West Indies, telecast on November 21, 2002. In fact, this cricket match attracted a TVR as high as 5.4 (No 20) followed by 4.21 (No 29), 4.14 (No 30), 3.93 (No 36), 3.71 (No 38) and 2.97 (No 64). Wrap-up programming such as Strepsils Master Blaster, Kinetic Boss Dumdaar Show, ING Vysya Safe Hands and Thums Up Action of the Delivery (for the match telecast on November 21, 2002) had TVR figures of 4.29 (No 28), 4.12 (No 33), 4.03 (No 35) and 3.59 (No 40) respectively, whereas the One-Day International between India and West India on November 18, 2002, has figures of 4.57 (No 26) and 4.08 (No 34).

DD1 has made an inroad into the C&S Top 100 with the simulcast of the India-West Indies One-Dayer on November 21, 2002, coming in at No 96 backed by TVR of 2.53.

SUN TV and Gemini TV have a total of 17 and 19 positions in the C&S Top 100 with the former's Unakkaka Ellam Unakk (feature film) and the latter's Ninne Pilladata (serial) leading the race. Respective scores are 3.58 (No 41) and 3.36 (No 44).

In the All Homes Top 100, DD1 occupies a total of 60 positions followed by STAR Plus with 23 and DD2 with 16 slots respectively. The top programme for Doordarshan is Aap Beeti on DD1 with a TVR of 11.79, whereas STAR Plus has Kahaani Ghar Ghar Ki as its top scorer with TVR of 6.27. © 2002 agencyfaqs!