Publicis Media acquires Ecosys OOH

In a recent announcement, Publicis Media has acquired out of home agency Ecosys OOH. The agency comes with robust data and analytics capabilities and will provide measurable ROI in the out of home and ambient media space.

Anupriya Acharya, chief executive officer, Publicis Media India, says in a press release, “Data and technology is going to be the future of OOH agencies and what is unique about Ecosys is that it was set up with a future facing mindset. And in line with that vision they have made intelligent investments into data and technology - be it in the form of proprietary primary research on traffic count or representing media plans in form of heat maps integrating touchpoint and modal data from various social media platforms. Their strong data-driven culture and their ROI focused approach made them the apt partner for us. We have had a very significant growth in OOH in the last few years and Ecosys’ s differentiated expertise will greatly benefit our clients and further fuel growth for us."

Sujit Banerjee, director and chief executive officer, Ecosys OOH, says in a press release, “We are pleased to be joining forces with Publicis Media, a world leading network with a roster of very strong, highly reputed and diverse set of clients. Their leadership in digital, data and new tech coupled with massive growth momentum made them our most attractive choice. This union with Publicis Media will fulfil our expansion plans and will help us consolidate, innovate and scale up on next level of opportunities. It’s been an incredibly rewarding journey so far and we are sure that the new chapter will unfold new and exciting possibilities.”

Publicis media’s earlier acquisition in the Indian market include Convonix and Resultrix.

Ecosys OOH specialises in dynamic tech solutions and next-generation planning, using tools such as Systemapit, Amblify and Tracker. The agency was set-up in the year 2015.