Social Kinnect wins the digital mandate for Beautiful Homes, in a partnership that will see the agency handle the digital assets of the one-stop home decor publishing platform, owned and managed by Asian Paints.
The agency will offer creative as well as strategic inputs for the brand's various digital platforms.
Speaking about the collaboration, Chandni Shah, co-founder, Social Kinnect, says, "The chance to partner with Asian Paints for the Beautiful Homes account is very exciting for us. Asian Paints is a digitally evolved company. Hence, the mandate to manage their home decor content platform offers us the opportunity to develop and execute a clutter-breaking Content Strategy. We aspire to publicise the platform as the ultimate destination for Home Decor inspirations. Beautiful Homes will surely allow us to implement and grow our content expertise."