Saraswat Bank unleashes their new ‘Ambitious’ campaign

It has been a momentous financial year for Saraswat Bank - first they embarked on their 100th year, followed by the launch of their new ad campaign for Unnati Business Loans. Describing the objective of the campaign, Shreyas Nagarkar, Marketing Head, Saraswat Bank says “We wanted the campaign to be culturally connected, which has always been Saraswat’s approach. The objective was to target the small-time retailers, professionals and businessmen who aspire to be ambitious. ADbhoot Creatives has justified the brief very well. They have even taken the campaign to another level and have hit the right chord with our TG. Three films in three languages i.e. Hindi, English and Marathi, got the right texture and correct communication approach. Three different languages helped us in right media planning too.”

The TVC was on-air on most of the leading GECs and News Channels. The entire Ad campaign and strategy for Unnati Loans has been conceptualised and executed by ADbhoot Creatives Pvt. Ltd.

Vaibhav Pandit, Founder and Creative Director, ADbhoot Creatives; who has also directed the TVCs says, “The Unnati Loans campaign came as a challenge to us. We wanted to break the traditional approaches of Cooperative Banking Sector and bring them into the big league of Nationalised Banks. We came up with the product tagline “Yashashvi Bhava” for Unnati Loans to make it very rooted and inspiring. We have consciously made an effort to stay true to the mother brand persona. ”Vaibhav adds “It was the freedom we got from client which pushed us to go beyond the brief while producing the films. Entire team of ADbhoot has really worked hard from strategy to execution to media planning.”

Saraswat Bank is making mark as one of the best in Cooperative banking sector. They are consciously building their brand not just by advertising but also with extra efforts at ground level on costumer connect.

Sheetal Pawar, Director – Sales & Marketing, ADbhoot Creatives says, “Its great satisfaction when your client appreciates your effort for successful output. Even we value the efforts of Saraswat’s Marketing team backed by Chairman and Managing Director. Their involvement into each stage of campaign and clarity on brief helps us a lot for neat output.” Further she is adding on “ADbhoot aims on creating different platforms, ideas and strategies beyond traditional methods. ADbhoot develops its own IPs for Branded Content where brands get consumer connect beyond just reach of FCT and Space Buying model. Clients are craving for something new and innovative. ADbhoot’s aim is to develop new communication approaches all together.”