8 Bit Media won the mandate following a rigorously contested pitch which saw several digital agencies competing. The mandate includes supporting digital creative communications with strategic communication planning, message development and execution.
The mandate will be handled by the agency's Mumbai office
Speaking on the appointment of 8 Bit Media, COO at Mpower Minds, Jyoti Kapoor says, "The agency has been very receptive to our ideas and philosophy. They have helped us spread the message that Mpower minds are thought leaders in mental health"
Himanshu Parmekar, Co-Founder of 8 Bit Media says, "We want to encourage conversations around mental health. We understand that there is a little bit of hesitancy to speak or discuss mental health in this country. But through our efforts digitally, we want to comfortably address the first step of acknowledgment - accept something is wrong and convert it to action - it's ok to feel that way but necessary to seek help. Mental Illness is improvable as long as one is open to asking for help at Mpower Minds"