RepIndia, an independent creative digital agency has announced its appointment as the digital partner for Fortis Healthcare, following a multi-agency pitch. The mandate includes building upon the brand's existing digital presence as well as creating new communication channels to enhance brand equity and awareness.
Earlier this month, RepIndia had also announced its appointment as the social partner for Tinder India, a location-based meeting app.
Archit Chenoy, director, RepIndia says in a press note, "We look forward to partnering with Fortis Healthcare. With a widespread network of over 40 medical facilities in India along with an established global presence, Fortis provides world-class healthcare across a wide range of specialties. Our team is gearing up for the challenges and excitement that are sure to accompany one of the leading healthcare delivery service providers in India. We appreciate the opportunity to create relevant and engaging communication that connects with the audience and grows the Fortis brand."
Speaking about the new association, Jasrita Dhir, head - brand and marketing, Fortis Healthcare says, "We inhabit a supremely connected real-time world where reputation and equity are changing in a continuous short-time cycle. Digital and social mastery are critical for brands to face these challenges and leverage them to advantage. In this context, the RepIndia team demonstrated their strength and passion right through the process which convinced us that they are the right team to partner with to execute our social media mandate"