Content media company, ScoopWhoop, has renamed its Hindi content platform - Gazabpost to ScoopWhoop Hindi. The new brand will continue to engage specifically with Hindi-speaking millennials and Gen Z'ers with addictive, interesting and relatable content while also bringing in the quintessentially ScoopWhoop flavor that audiences across India know and love. The content will cover everything from entertainment and social news, to infotainment to original video content and series created exclusively for Hindi-speaking youth.
The future of content is most decidedly regional. Media and entertainment needs of regional audiences are constantly growing, and the youth market specifically has been underserved for quite some time. ScoopWhoop Hindi is an opportunity to capture hearts and minds of young Bharat by combining Gazabpost's existing reach with the brand love around ScoopWhoop.
Sattvik Mishra, CEO, ScoopWhoop Media, says in a press release, "With this rebranding, we are poised to build India's only content brand that engages the Hindi belt's youth at scale. We are confident that advertisers too would see greater value in an integrated ScoopWhoop offering that reaches young audiences across India & Bharat."
First Published : June 14, 2018 02:36 PM